Simon Sinek

Posted on Oct 8, 2012 in Featured Young Leaders

Simon Sinek


Author of the book “Start With Why”
Simon is an author best known for popularizing a concept of The Golden Circle. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on “How Great Leaders Inspire Action” is the 7th most viewed video on TED.com.

His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.