Goodwill Ambassador of Copenhagen Mette Kristine Oustrup Laureij

Kristine “Kiki” Oustrup Laureijs, is a contemporary visual artist exploring new frontiers.

Using visual and multimedia art installations, her works offers both visionary and sometimes provoking commentaries on contemporary social, political and cultural issues.

Currently she is exploring multicultural identity in a globalising world for FACES of the FUTURE.

A graduate in International Business & Marketing, she originally joined the Scandinavian fashion group METROPOL (St. Martins) in Denmark, before moving to Hong Kong as Head of Innovation for global lifestyle brand DIESEL.

After a move to France in 2001, Kiki became the co-founder of the French trend agency Style-Vision, where she consulted several global luxury brands and initiated the Style-Vision Round Table events, supported by the Financial Times.

In 2009, Kristine arrived in Singapore to establish Qi GLOBAL, an open innovation platform for sustainability, with the mission of “Human Progress in Harmony with Nature”.

During 2012-2015, she pivoted the online platform into Business Innovation Culture, a change management company, served on the advisory board of the Singapore Institute for Innovation & Productivity (SiPi) and as the Chairwoman of the growing CEO Innovation Network.

With her innovative ideas gaining continuous recognition, she has been appointed “Goodwill Ambassador of Copenhagen” under the patronage of His Royal Highness, Prince Joachim of Denmark, to represent and promote the country of her birth.